The Top 7 Things You Can Do to Improve Your Google PageSpeed

This article will explore seven proven strategies to improve Google Page Speed. The list includes minifying the code, optimizing images, reducing server requests, etc.

Website page speed, especially the page loading time, is one of the most crucial metrics used in Google search engine ranking algorithm and a very important factor for an online business to improve customer satisfaction, sales, and profit margins.

A longer page loading time is one of the most critical components that adversely affect a range of business and technical aspects of your websites such as SEO ranking, conversion rate, user experience, brand loyalty, and others. According to Google research, if the page loading time increases from 1 second to 3 seconds, the bounce rate increases by over 32%.

One Google PageSpeed platform, you need to achieve as much Google PageSpeed score (up to 100%) as possible to make your website super-efficient. Let’s have a deeper insight into how you can achieve it successfully by improving the top 7 things on your website through a professional-grade outsourced tech support service.

Google PageSpeed and Its Positive Impact

Google PageSpeed is a unified range of tools provided by Google Corporation for the improvement of website performance and speed. Numerous tools of this family are open-source tools, of which a few are commercially available either for free or as a paid technical service. The most important of those tools include:

  • PageSpeed Module
  • PageSpeed Chrome DevTools
  • PageSpeed Services
  • PageSpeed Insights

If all those great tools are used effectively with the help of top developers and specialists, you can achieve numerous desirable effects on your business powered by that website such as:

  • Increased revenue – Every 1 second improvement in the loading time increases the conversion ratio by over 2%, and revenue grows by over 1% with every 100ms enhancement, says Walmart research. Thus, you can expand your business revenue significantly.
  • Higher SEO ranking – High speed websites are always ranked higher because search engines always focus on great experience and value for end-users.
  • Reduced bounce rate – The bounce rate on websites with greater speed and performance is always reduced to minimum, which results in higher sales and revenue. 
  • Customer loyalty – Better experience always brings greater brand loyalty and brand value through word-of-mouth marketing effect.

How Developers Can Develop Websites for Its Marketing Purpose?

Specialized web developers such as front-end, back-end, full-stack, database, or Scala developers in the modern web development field are highly competent to develop websites that can achieve the SEO and other marketing objectives successfully.

They can implement a range of desirable and recommended things both during and after the development process. Top 7 of those things that the specialized support outsourcing developers can deploy for enhancing the website marketing include:

#1 Minify Code

Minifying code pertains to a range of activities such as removal of redundant code, fixing of faulty code, formatting and shortening of the useful code and others. The most common programming code in websites is done in HTML, CSS, JavaScript, other related technologies.

That code contains a range of unused, faulty, extraneous, and explanatory items which can be either fixed or removed to make code shorter to load faster. By doing this web developers and Scala programmers can improve the Google PageSpeed score significantly that results in greater performance of websites.

#2 Optimization of Images

Optimization of images includes numerous activities performed by a professional developer to make your website faster such as reducing the size of images, choosing the right image formats, and maintaining the quality of images. You can use numerous compression techniques or professional tools for reducing the sizes and changing the formats of the images.

It is highly recommended to upload images of size less than 1MB and in JPEG format for better speed and performance. Always try to avoid PNG and GIF images to avert adverse impact on speed.

#3 Reduction in Server Requests

The number of server requests increases when you are using multiple CSS stylesheets, inserting CSS into HTML, or using a single server remotely. All these things will increase the number of requests to access the desired resources that lead to slow-down of your website.

A good developer can resolve these code-level issues with the help of numerous tools to improve CSS delivery. Moreover, using a content delivery network (CDN) spread across the continents to use duplicate content servers would reduce the request load on one server.

#4 Server Response-Time Improvement

The time taken by a server to reply to a request originated from a web user is known as server response-time. The major portion of this time is utilized in resolving the IP address of the URL through DNS servers. There are numerous providers and levels of DNS servers that have different response times.

Choose a very efficient DNS server, which helps you reduce the server response-time significantly. You should also use sufficient computing and infrastructure resources to improve server response time.

#5 Enable Compression

Activating compression in the code of a website improves the speed of your site significantly. You can hire a tech support developer to build a website that has compression enabled. This item compresses the codes developed in HTML, CSS, JavaScript, and other languages to minimize the file size so that it can load faster. You can use Deflate, Gzip, and other tools for this purpose.

#6 Implement Browser Cache

Browser cache activation on your website is a process in which your web server saves a basic version of your website on the browsers used by the visitor of your site. This increases the speed of your website.

For the first time, when a user with an empty browser cache visits your website, it will request your server to download a lot of things such as images, HTML doc, JavaScript files, CSS stylesheets, and others, which take a lot of time to download.

If you activate browser caching, all those files will be stored in the browser cache of the user and the next time visit will take much less time to load. You can use W3 Total Cache for WordPress websites and activate it through general settings in your server.

#7 Deploy Accelerated Mobile Pages (AMP)

AMP is an open-source project by Google Inc for improving the speed of the website when visited through mobile devices. The website visitors through mobile devices have already surpassed the PC visitors. Thus, it is highly important to implement AMP on your website for achieving greater speed and performance simultaneously for your responsive websites.

Popular Developers Who Can Help Building Efficient Websites

A high-performance website needs different types of developers that can deal with a range of functions such as web design, UX/UI, responsiveness, SEO, database, and numerous back-end and front-end functions. The most popular developers required for building high-quality websites include:

Front-End Developers

A front-end developer deals with the responsiveness, interactivity, feel, and outlook of the website with the help of a range of tools and technologies such as HTML, JavaScript, Angular, React, CSS, jQuery, and others.

Back-End Developers

A back-end developer is the most fundamental role that realizes the communication between front-end components with the server-end functionalities and databases through server-end software coding the API deployment. It uses a range of technologies such as Java, C#, Python, PHP, MySQL, and many others.

Full-Stack Developers

A full-stack developer is the person with knowledge of all technologies and concepts used in both front-end and back-end development. It is the “Jack for All” kind of role in web development. It is in high demand in the present-day marketplace.

Final Takeaway

Google PageSpeed plays a vital role in identifying and correcting the performance and speed of your website substantially. You can use it for devising strategies for implementing a range of factors on your website for better marketing objectives. Top seven of those components are mentioned in this article in great detail.


Why increase website page speed?

– Higher conversation rate
– Better Google rankings
– Better customer engagement

How to improve Google page speed?

– Minify code
– Optimized images
– Reduce server requests
– Improve server response time
– Implement browser cache
– Enable compression
– Deploy AMP pages

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