The Backend as a Service (BaaS) market has mushroomed over the past five years. App developers find that using BaaS services frees them to focus on the more inspiring aspects of their profession. They have therefore rushed to entrust BaaS service providers with those less glamorous but nevertheless all so vital development tasks. For example, BaaS offers a highly effective way of handling server coding, database hosting, backup and other tasks that create and maintain the supporting environment app development requires. “Backend” is a most appropriate choice of word since these activities provide the framework within which the more exciting app development tasks are implemented. When these activities are managed by a third party the developer has much more time to devote to the innovations that make new apps so appealing.