Push notifications are a powerful communication channel that was introduced by Apple in 2009. Since then they’ve skyrocketed in popularity and become an essential part of most marketing campaigns. Notifications can be used to drive engagement, increase app usage, influence conversions, and more!
In this article, we’ll learn about push notifications, their benefits, use cases, types of notifications, and their do’s and don’ts. On top of that, we’ll look at how to send push notifications to Android devices using Back4app — one of the best mBaaS providers.
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