14 Ways Tech Startups can Optimize Their Website to Attract Investors

Whether you dream of being a startup founder or already one, you will need funding for your business. Thus, you will need to find ways to catch the attention of potential investors.

Some examples include joining an incubator, joining a startup competition, and scheduling a pitch straight to a VC.

Here’s the thing: Investors do these events because they are always looking for the next great startup idea. That said, it is likely that they are scouring the World Wide Web for startups worth investing in. The question is, will your website be included in the search result?

If you are doubtful about it, now is the right time to optimize your startup website. Here are 14 web optimization tips that can help you get started:

How to Start a Successful Mobile App Startup?

Imagine being able to buy your groceries with just a few taps on your phone. From ordering your groceries to payment and delivery, mobile apps provide convenience.

As a result, it allows people to enhance their lifestyles. 

This explains why aspiring startup owners choose to develop mobile apps. That’s because it does not require as many resources as starting a business. Yet, it allows you to provide services and generate revenue.

If you want to reap this kind of startup success, here’s how you can build a mobile app startup:

Top 24 Tools for Creating a Successful Startup Website

Whenever aspiring entrepreneurs plan to start a business, one of the first things that come to mind is how to keep these costs at a minimum. After all, it is likely that you have a limited budget that you can use to create a startup.

This also explains why one of the first things you can do to start a business is to launch a website. That’s because it is a cost-effective way to promote your products and services.

But whether you want to create your own e-commerce site or a company website, launching a website comes with a cost.

From buying a domain name, installing an SSL certificate, and having a reliable web host, everything comes with a price. Fortunately, there are plenty of startup tools that you can use to minimize your initial expenses. 

You can surely find a suitable tool for your startup, from content production and promotion to lead generation and management.

In this post, we will explore 24 of the best tools and resources that startups can use:


This managed cloud hosting provider is tailored for online businesses. That’s because Cloudways is all about simplicity and freedom. It has free SSL certificates, a high-paying affiliate program, unlimited staging sites, IP whitelisting, and more.

This ensures that visitors won’t face slow loading sites and any security issues.


Known as one of the best platforms for building websites, WordPress is a popular content management system. In fact, WordPress makes up at least 40% of sites that you find online.

WordPress is also made up of a vast community that contributes to the foundation and strength of the platform. It’s almost used by everyone, from individuals to big businesses.


Are you planning to build a website with e-commerce capabilities? Then Squarespace is probably the suitable choice for you. 

This popular e-commerce tool has integrated capabilities for creating online stores. Its design templates are ideal for beauty and fashion brands, influencers, and photographers. 

If you plan to showcase your work, this has one of the best website themes. You can also use its e-commerce tools to place subscriptions and digital content on your site.


This graphic design tool is used to create social media posts, blog graphics, Facebook ads, and a lot more. It features a library of around a million fonts, photos, and icons. 

Users can choose a design template or make one from scratch by using its drag and drop features. You’d find that adding, uploading, and creating images is quite an easy task using this tool. A basic account is free. 

You can also use additional graphics and photos that freelance designers upload for as low as $1 each. 


Do you know that every one-second delay in your site can lead to a 7% reduction in conversions? Shoptimizer is a quick WooCommerce theme that’s built upon two main objectives- speed and conversions. 

It also features theme options that automatically minify its stylesheet and load the critical SSS. This feature can significantly impact page loading times. 

As a result, critical pages in your site loads almost instantly, with a highly responsive theme. It also comes with many features, including the following:

  • Distraction-free check-out option
  • Trust badges right beside key to action buttons
  • “Call me back” option. 

If you’re designing your pages, the light Elementor page builder allows you to create beautiful layouts easily. It also comes with several customizable theme options, allowing you to make a branded website.


Are you searching for an open-source tool kit for your front-end development? 

Bootstrap allows you to quickly prototype ideas and create an entire app with HTML, CSS, and JS. You can also access CSS and Javascript design templates, jQuery plugins, and a whole lot more. 


This is often the go-to platform of developers who want to keep track of their web development projects. This can also come in handy when building products, as well as managing and reviewing our codes. 

Github also allows you to collaborate with your team of coders, allowing us to store various versions of our project. That way, you can work with your team to create better products. 


This has an integration platform that allows automated quality assurance tests, software builds, and a lot more. This is what makes Jenkins an excellent startup tool. 

It also allows you to automate your tasks, giving you or your engineers and developers the capability to focus on other aspects of your startups.

This tool helps save engineers hours every day by automating builds and QA tests. Moreover, it’s easy to configure and is hosted and managed internally at no cost. 

Google Analytics

After you’ve built a website for your startup, the next thing that you should do is to set up Google Analytics. Doing so can help you track and report your site traffic. 

Monitoring this information is crucial to know how well your site is doing and whether or not you’re achieving your goals. 

Since Google receives almost 3.5 billion search queries daily, it’s vital to know people are finding your site on search results. 


This excellent app development platform is created on Google’s infrastructure. It also has the essential tools that allow you to build apps to collaborate with your team members. 

Also included are apps for authentication, cloud storage, hosting, and real-time database. It enhances the quality of your app with its analytics tools, performance monitoring, and test lab. 


Leadpages is an excellent tool for non-developers in creating landing pages, pop-ups, doing alert bars, and so much more. 

It also comes with many templates that you can use to reach out to your target audience and collect leads. You can filter the design templates based on their conversion rates and then pick the ones you feel can generate the most conversions. 


For you to run a successful email campaign, you need to send emails regularly. However, sending your newsletter one by one can be time-consuming.

This is where email marketing tools such as MailChimp come in. 

This tool doesn’t need a lot of introduction in the tech world. MailChimp also comes with a free startup package with all the essential features. Paid services then start at $10 monthly.


Zapier gives you access to up to 2,000 different kinds of app integrations. Most of this is on this list. 

When you integrate more startup tools, you can decrease duplicate tasks, get new insights, and get more work done in a short period. 

Brand Crowd

Your business logo is vital. Logos give that unique brand that your customers will come to recognize. That’s why your logo design should be taking the stage in the startup planning phase. 

However, a lot of logos get very little thought and even less budget. 

That’s precisely why you should use a logo maker tool such as BrandCrowd. With minimal investment and little time and effort on your end, you can create the perfect logo that will fit your brand. You can easily customize fonts, layouts, and a lot more. 

This tool also provides you with thousands of social media design templates that are customizable. If you’re a starting out, then you need to post on social media regularly. 

BrandCrowd also has designs that you can easily tweak to fit your brand messaging. It also comes with cool templates that you can easily customize from the colors of your logo. This allows you to have more consistent brand messaging across all platforms. 


From big e-commerce brands like Amazon to entertainment conglomerates such as Disney, many prominent names trust Semrush, and for a good reason. 

This all-in-one marketing tool allows startup owners to do web analytics, keyword research, and competitor research. That way, you can check how your website is performing against your competitors and find marketing opportunities for your startup.


This excellent project management tool was created to improve workflow on Facebook. Eventually, this tool’s efficiency made it a prominent name among all startup owners worldwide. 

This project management software lets users assign tasks, set status and priorities, create log reports, and more. Another great project management system that you can use is Trello. 


Wave is an online accounting tool great for startups and small businesses.

It helps track all your incomes and expenses and helps you with your taxes when the time comes. As a result, this enables you to save a lot of time and effort in these procedures. 

You can even create a separate personal account, allowing you to track different passive income sources. 

Invoice Berry

This tool lets you create and send invoices with ease. This online invoicing software is specifically designed with small businesses in mind. It enables you to build professional, customized invoices, and help you track your finances, and create reports. 

You can also use it to automate and streamline your invoicing workflows, helping you save time to focus on your growing business. 


This is a platform that every startup should know about. It helps you connect with prospective clients and find freelance professionals who can help build your startup.

Unlike other job portals out there, you don’t need a mediator to connect. It’s also a fantastic platform for investors to look for prospective startups that they’ll be interested in backing financially. 

Google Suite

This set of office tools offered by Google is a free alternative to MS Office Suite. It allows startup owners to make and share files, including documents, spreadsheets, and PowerPoint presentations.

In addition, you can also do collaborative work with your team as the files are saved online. Hence, you can update a document whenever and wherever you are.

It also features accessibility options that ensure that only selected people can view the files. It also allows one to see what changes are made to the file and the whole edit history. 


This online word editor allows you to analyze your content’s readability. It also tells you the changes you need to make to make your content more readable and what sentences need to be fixed. 

Another great alternative is Grammarly. It is a web app and browser extension that lets you monitor the grammar and spelling of all the things you write on your browser. 

You can also upgrade to Grammarly’s paid version so that it lets you verify whether or not the content is original with its plagiarism checker. 


Be it on your online store or company website; it is essential to incorporate high-quality images in your content. However, not everyone has the budget to do a production shoot.

This is where stock photo websites, such as StockSnap.io, come in.

This site has all these images, which you can source for free. But if you’re looking for more options, and you don’t mind paying a little bit more, then another great option is Shutterstock. 


Xtensio is a fantastic collaboration tool that startups can use to make stunning presentations, reports, and case studies. 

It has a drag-and-drop function that allows you to add images and videos without a hitch. You can even resize these, change the backgrounds, and a lot more. Any changes made are saved automatically and synced on all devices for all users. 

Furthermore, it also promotes brand consistency since users need to work under a customized dashboard. 


Once you’ve set up your site to get traffic from ads and PR, one of the following steps that you need to take is to establish a solid social media presence. 

Buffer is one of the best social media management tools there. It allows you to schedule and publish to all your social media accounts in one dashboard. 

It also helps you discover the right kind of content that you can use to engage your target audience on social media best. 

The tools listed above can help you get your startup business off the ground without having to shell out a significant amount. When used wisely, you can automate some of your tasks and streamline your operations until you are ready to scale.

Top 17 Useful Web Development Tools for Beginners

Back then, websites were only used so that people could have centralized data storage. Nowadays, we write our thoughts, connect with our friends and loved ones, and buy our groceries through a website.

But these advancements also mean a demand for various factors like speed and security. We need web development tools that can help us streamline our codes or make our website secure.

Why Use Web Development Tools?

The thing with web development is that it is a long process that involves many stages. That’s because we want to ensure that our website will make it convenient for the visitors to use it.

According to Sytian Web Developer Philippines, you will have a lot of things on your plate as web developer. This includes picking the programming language, choosing the framework, and selecting the host and server. Luckily, you can use tools and software to make our job less strenuous.

These web development tools are designed to simplify and streamline the development process. However, choosing the wrong one can compromise your work.

In this post, we’ve listed a couple of front-end development tools to help you get started. 

Sublime Text

This text editor is great for small to large businesses and is an excellent tool used to code, markup, and prose. Using this feature, you can easily edit files side by side. 

Moreover, Sublime’s secret to success is mainly attributed to the program’s vast array of keyboard shortcuts. As mentioned, it can do simultaneous editing. 

It also has quick navigation to files, lines, and symbols. If you’re spending more than 8 hours in your editor each day, the seconds that you save on every process eventually adds up. 

It supports Mac, Windows, and Linux platforms. Perhaps the only con of this tool is that it doesn’t support mobile platforms yet. 


Every web developer’s worst nightmare is when they’re working on a project feature only to find themselves screwing up. 

That’s where GitHub comes in. 

When you roll out your project with the service, you can easily view the changes you made and revert to the previous version when needed. 

There are also several reasons why this tool is vital for web developers. 

For one, the repository hosting service features a rich open-source development community. They also have other components like bug tracking, task management, feature requests, and wikis. 


Although JavaScript has been widely known as an essential front-end language by web developers, it also comes with issues. It’s filled with browser inconsistencies. Its complicated syntax also means that the functionality also suffered. 

That was until 2006 when a short, cross-platform JavaScript library called jQuery entered the picture. Its goal is to simplify the front-end process. It also abstracted many of the functionality that’s usually left out for developers to figure out on their own.

The tool offers an easy-to-use API that allows tasks such as Ajax and animation a lot simpler. It can also work in several browsers. All in all, this tool provided a much larger scope in creating animations, adding plugins, or just navigating through documents. 

Nowadays, there’s no doubt that jQuery is one of the most popular JavaScript libraries out there.

Chrome Developer Tools

Wouldn’t it be nice if you were editing your CSS and HTM in real-time? How about debugging your JavaScript while running a performance analysis of your website?

Well, Google’s Chrome Development Tools allows you just like that. 

Available both on Chrome and Safari, it lets developers access the internals of their web applications. You can also get support from the active DevTools Community. However, note that this can be used in one browser only.

It also features a plethora of network tools that let them optimize loading flows. Another feature is a timeline allows you to understand what the browser is doing at that very moment. What’s great about this web development tool is that Google releases updates every six weeks or so. 

Using Chrome DevTools, you can view messages, run and debug JavaScript on Console, edit pages on the fly, quickly diagnose problems, and optimize the website speed. 

Visual Studio Code

Most front-end developers need a great code editor. That’s why we’re mentioning one of the top code editors out there, the Visual Studio Code.

Usually, this open-source code editor from Microsoft comes with the following remarkable features:

  • Smart code completion
  • Built-in debugger
  • Syntax highlighting
  • Easier deployment capabilities

It also offers built-in support for JavaScript, TypeScript & Node.js. Other languages like Java, PHP, Python, and C++ are also supported using extensions. This is available for Windows, Linux, and macOS.


Sass is perhaps one of the most well-known CSS extension languages out there. Basically, it extends the functionality of CSS like inheritance, easier nesting, inline imports, and so on. 

It’s also highly compatible with all CSS versions. Thus, it is convenient for developers to utilize any available CSS library. 

However, you need to install and set up Sass first in your project before using it. After installing, it’s then easier to compile your Sass to CSS via the sass command. 

Several developers and tech developers also support the tool. There are also several popular frameworks out there that are built with Sass. 


This tool allows you to extend your HTML vocabulary. HTML is excellent with static documents but not so much with dynamic views. This tool will provide you with an environment that’s expressive, readable, and fast to develop. 

It also provides you with a toolset that allows you to create a framework from your app development. 

Its comprehensive toolset can also work with other libraries. Thus, it gives you the flexibility to modify or replace the feature depending on your development workflow. 

Moreover, in terms of community support, it will surely impress you as it is being used by many developers worldwide. 


Do you want to build a website without spending a lot of time on CSS? Then this tool is precisely what you need. 

A CSS kit made by developers at Twitter, Bootstrap quickly became the CSS framework of reference.

Here are some of its well-loved features: 

  • A quick and easy way to build highly responsive and great-looking websites. 
  • Because this tool is widely used, it has a large community as well. There is also a bevy of free templates and websites with a lot of helpful tutorials. 


While beginners might find this a bit challenging to use at first, this is actually built to boost your time creating a website. 

The best part is that CodeKit also works exceptionally well with several languages. Minimizing codes can decrease the file sizes, which also reduces HTTP requests via combined scripts. 

It also lets web developers optimize the image size. Furthermore, it also does JavaScript combined syntax and minifies cheks. 

We also suggest that you place a unique template to make your site stand out, and you’re ready to go. There is no need for you to reload the whole page since CSS changes are already inserted into the tool. 

Ruby on Rails

Next up is the web developing frameworks tool Ruby on Rails. Many developers want a well-organized code library that lets them improve their “mining job” by allowing them to create one step at a time. 

It also provides instant solutions like form and menu builders. As such, Ruby on Rails can be beneficial for web developers to use, whether they are beginners or veterans. 

This handy web developing framework tool should definitely be included in every beginner’s toolkit. It’s an excellent choice for people who are just starting out since they don’t have to write code lines from scratch. 

The only con here is finding the necessary code from Ruby and then inserting it while developing your site. 

Node Package Manager (NPM)

Node Package Manager is a free and open-source tool that lets you build incredible things via essential JavaScript tools. It has excellent functionalities from team management.

A great thing about it is that you don’t have to configure anything, and it comes with security auditing features as well. 

An enterprise-grade solution offers the following features:

  • Security expertise
  • Access control
  • De-duplicated development
  • Excellent customer support 

Small teams to large organizations can use this tool. No doubt, it’s the ultimate solution for enterprise JavaScript. 

Adobe Dreamweaver

This is a simple tool ideal for developing sites and web pages. This excellent software program allows you to build a site even without a profound knowledge of coding. 

A beginner can quickly build a working site using this tool. However, if you’re planning to go the extra mile, then you might have to learn things like CSS and HTML. 

The best thing about the Adobe Dreamweaver is that it has what you see as a platform. You can easily drag and drop, and once you gain a solid understanding of the interface, it’s easier for you to build a website or even just a page. Other vital features include file management, accessibility checks, and code validation. 

Overall, Dreamweaver is a tool that’s excellent for beginners because it bypasses the writing code. 


This tool is a JavaScript task runner that’s often helpful in automation. It also does most of the repetitive work like compilation, unit testing, minification, and so on. 

Apart from providing you with several plugins, it allows you to automate anything with minimal effort. It’s also easy to install, and you can even make your Grunt plugin to Npn. 


This open-source programming language is JavaScript’s typed superset. What it does is compiles the code to plain JavaScript. 

It also supports any browser, host, or operating system. You can also utilize the existing JavaScript code and then call the Typescript code from the JavaScript. 

Furthermore, you’ll also gain helpful insights into the current behavior of JavaScript libraries. It also lets you use the latest JavaScript features and define the interfaces between the software components. 


A front-end development tool, Envato supports various web frameworks that include JavaScript, CSS, and HTML.

It also features more than a thousand HTML5 templates that you can use to create graphical user interfaces. Envator also offers optimized JavaScript and CSS coding techniques, allowing you to save coding time and increase page speed scores. 


It’s a lot simpler to design something once the basics are there. Foundation goes with this approach, providing a “family of responsive front-end frameworks.”

You can use this for website design and emails. You can easily customize it as well so that you’ll get just the right look. 

It also comes with a series of HTML templates, each of which is optimized for a particular application like a blog or a real estate site. 

“Building blocks” are added to the website, with a full-screen hero page, social media buttons, star rating block, and a subscription form. 

You can have plenty of options, and it has just about anything that you usually see on a web page. There are also foundation classes, a series of webinars that teaches new users how to use it. It comes with a free demo. 


Great websites are more than just codes. In most cases, they have excellent design elements, and that includes logos and images. 

This tool lets you handle these design elements. Features include the ability to add simple animations and the building of clickable prototypes. 

It also allows users to build a master symbol that can be used anywhere in the documents and resized if necessary. Texts and images are also manipulated into dynamic designs. 

The cloud component, also known as Libraries, and custom fonts to give your site a more customized look. Perhaps the only drawback about it is that it only supports macOS. 

Final Thoughts

Web development will remain in demand for the next decade or so. That’s because more and more brands and entrepreneurs finally understand the importance of having an online presence.

As such, you must keep yourself abreast with the latest trends and tools available for you. That way, you can provide the best web development service to your clients, as well as propel your career.