In the sharing economy, the Peer-to-Peer car rental app, Turo, is quite popular. It was first launched as RelayRides in 2010 and then got rebranded in 2015. Today, Turo provides car rental services in over 7500 cities in the UK, USA and Canada.
On the Turo app, car owners lend their spare cars and earn some money for the rental duration. In the entire transaction, there’s also a commission for Turo, which is its primary source of revenue generation. It also has several other channels in its revenue model, which we will be discussing later in this blog.
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