OneSignal vs Pusher | Which is the best?
Push notifications are a fantastic way to engage subscribers. Push notifications are pop-ups that show up on your desktop or mobile device.
They are the small banners that slide into your view, whether your app is open or closed. Real-time updates, reminders, transactional messages, and more can all be delivered to app users via push notifications.
Some of the crucial uses of push notifications include the following:
- It allows you to advertise any product or service
- Timely updates or some important news
- Reducing the abundance of carts
- Informing about new content
This article will share information about two market leaders in mobile push messaging solutions—OneSignal and Pusher.
What is OneSignal?
OneSignal is a leading provider of messaging and engagement tools for mobile applications. This messaging app software solution provides a REST API, SDKs, and a dashboard for developers to provide safe and efficient in-app messages, push notifications for mobile devices, emails, and SMS messages.
OneSignal provides specialized solutions for businesses with thorough documentation, an open API, highly intuitive personalization, free accounts, and powerful analytical tools. Companies use OneSignal to send messages securely to users of their games or apps.
OneSignal is considered one of the best messaging and engagement solutions for mobile apps because it offers numerous functionalities.
These functionalities can be easily customized as per the needs of the developers. Some of these functionalities include the following:
- Mobile Push Notification
It enables you to safely send messages to app users on their smartphones, significantly improving your engagement with them.
In addition to messaging app users, this program also enables you to send push notifications via Chrome, Firefox, Edge, Safari, Opera, and Yandex web browsers.
OneSignal has a powerful drag-and-drop email composer that you can use to customize your emails. It enables you to create templates that are entirely consistent with your brand.
- In-App Messages
This program allows you to create and implement pop-ups and interstitials without writing a single line of code.
You can also communicate with customers who don’t have your app on their smartphone or only have a feature phone by reaching out to them directly through a customized SMS service with this program.
- Real-Time Reporting
When you use OneSignal to send any message, you can see not only how well it was delivered but also how well it converted.
- Highly Scalable
This program provides the ideal solution for sending messages, as it can scale up to meet your needs.
- A/B Testing
OneSignal allows you to compare different message performances based on which automatically sends the best for a more significant impact.
- Superior Segmentation
This software allows you to create highly customized messages and send them to specific individuals.
- Automated Messaging
Once you adjust the settings for automated messaging based on any specified user behavior, the notifications will be forwarded to the user.
- Intelligent Delivery
This program uses highly sophisticated machine learning to send your message at the right time to get the best result.
OneSignal offers four different pricing plans for customers; these include the following:
- Free Plan
The free plan, in which you get limited personalization features, intelligent delivery, A/B testing, and unlimited API sends.
- Growth Plan
The second is the growth plan, in which you have to pay $9 per month, and it includes all the free features and some additional ones. In the additional features, you will find a standard personalization feature, list uploads, advanced in-app messaging, and a confirmed delivery feature.
- Professional Plan
The third plan is called the professional, in which you have to pay $ 99 per month, which includes all the features of the growth plan and some additional features.
The additional features include advanced personalization, CSV exports, custom outcome tracking, and access to journeys.
- Enterprise Plan
The final price plan is enterprise, in which you have to pay according to your chosen service. Click on their website to learn more about all the pricing plans and features.
What is Pusher?
It’s a platform that provide realtime solutions for web and mobile applications. It offers to key products that are push-notifications and realtime features.
It is a cross-platform push notification API explicitly created for developers who want to communicate vital transactional data to their users in real-time without having to perform complex maintenance or integrations.
Pusher is a significant push messaging platform with many features that assist the app owner in sending messages to the users at the right time to get the best engagement. Some of the important features of Pusher include the following:
Pusher Push Notification Features
- Cross Platform support: This application delivers native notification support for iOS, Android, and web apps.
- Scalable delivery plan: Using Device Interests send information to an unlimited number of subscribed devices at a rate of 1 million+ messages per minute across all platforms.
- Insights: Improve the effectiveness of your alerts by using reporting, delivery, webhooks and open tracking to reach users at the ideal moment each time.
- Flexible delivery: It offers batch support and high-volume throughput. It is also compatible with multiple server SDKs like Java, PHP, Node, and more.
- Highly secure: Using Authenticated Users, establish a secure connection between your users and their devices.
- Easy integration: It provides automatic retry handling and manages device token and interest databases.
Pusher has multiple pricing plans, categorized under flexible pricing and enterprise options.
- Free (Sandbox)
Some of the pricing plans under the flexible pricing segment include the free sandbox plan, in which you can have 1,000 subscribers (a sum of concurrent subscribers across all Beam instances).
The second is the Start-up plan, for which you must pay $ 29 per month to get 10,000 subscribers.
The pro plan allows you to have 50,000 subscribers for $ 99 per month.
Above the pro plan is the business plan, for which you have to pay $ 199 per month to get 115,000 subscriber.
The last is the premium plan, in which you have to pay $399 per month, and you can get 250,000 subscribers.
In addition to these plans, an enterprise option is available for companies that want a highly customized solution for their specific needs.
To know more about other pricing plans and extra features you will get in these plans, you must visit their website.
Pusher vs OneSignal Comparison
|Overview||Customer engagement platform for push-notifications, SMS, Email, and In-App.||Platform that provides realtime technologies and push notifications|
|Parent company||Independent |
|Pricing||Starts at $9/month||Starts at $29/month for push notifications|
Starts at $49/month for realtime features
|Featured clients||Bitcoin.com, ShakeShack, ProductHunt||Github, Doordash, MailChimp|