We are pleased to announce that Back4App has recently launched a new advanced, innovative feature for its customers, and that is the ‘Parse Analytics Tool.’ The end goal of rolling out this ready-to-use feature is to gather and analyze accurate, relevant event data to better understand your users as well as track data-driven reports to monitor the health and performance of your app in real-time. This tool helps you to improve your app to achieves better performance and successfully meets your business’s pre-defined goals like conversion and engagement rate.