Top 10 Companies Using Firebase

Firebase is a sought-after backend CSP that businesses and dev teams use to create highly advanced applications. Several companies use Firebase for different tech stacks.

These companies utilize Firebase’s hosting, storage, database, testing, and analytical features.Indeed, it is troublesome for businesses to install and manage hardware resources.

Therefore, SMEs, startups, and large enterprises are moving from on-premises development to cloud computing options, and Firebase is a credible name hereof.

Around 3,049 companies are using Firebase, according to StackShare. Alibaba, Lyft, Venmo, and The Economist are big names in this regard. 

However, if you want to know how these companies benefit from Google Firebase to perform server-side tasks, you should read this guide. Yes, this article will talk about the top clients of Firebase in detail. 

Firebase Overview

Firebase is a trusted Backend as a Service (BaaS) platform made public in 2011. Withal, Google got its ownership in 2014.

This cloud computing service provider confers numerous app development, release, monitoring, and engaging products.

It permits developers to create robust iOS, web, Android, JS, Java, Unity, and C++ applications without taking care of backend and hardware resources. 

Millions of companies prefer using Firebase because of its real-time database, cloud storage, hosting, Authentication, cloud functions, and testing functionalities.

Let’s quickly explore the significant features of using Firebase:

• Real-time Database Support: Firebase facilitates companies with a robust Cloud Firestore and Realtime Database. It follows the NoSQL approach to query, backlog, and sync data through these database products. Moreover, this CSP permits developers to draft highly scalable serverless apps with offline and online functioning.

• Safe & Robust Hosting: From domain administration to site previews before going live, you will find Firebase hosting out of the box. Especially, Firebase hosting with Google Cloud promises seamless app deployments with a free SSL certificate, global CDN, and enterprise-level protection.  

• Authentication: Companies like using Firebase because of its incredible user management features. Undoubtedly, this BaaS platform empowers businesses to build highly customizable drop-in UIs and register or sign in on any device and operating system. Developers usually need less than 10 lines of script to establish an authentication system. 

• Exceptional Testing Services: This CSP enables companies to examine their applications on virtual and physical devices through the Firebase Test Lab product. In this regard, connecting Firebase with your workflows, including web browser, CI, and Android Studio, is smooth. 

• Remote Config: With AI and personalization functionalities, Remote Config lets you add new features anytime. In this regard, you can perform A/B testing before the final release to know whether new properties will attract customers. Similarly, you can withdraw these functions in the meantime after release if you think the desired results are not obtained. 

• Firebase ML: Firebase Machine Learning is an advanced product that helps you in training data models for iOS and Android applications. It aids developers in distinguishing between different image categories. Also, it can customize and train the data for any device. 

Top 10 companies using Firebase

Here are the top-notch tech giants and startups using Firebase. This cloud computing solution features these case studies under the ‘Solutions’ category on the homepage. 

Below the details of each company.

Halfbrick

Halfbrick is a Brisbane-headquartered video game developer company that started its journey in 2001. In the beginning, it offered licensed games.

But since 2008, Halfbrick has been creating famous action and classic games like Jetpack Joyride, Fruit Ninja, and Dan the Man. 

With a remote team of around 70 developers, Halfbrick emphasizes building unforgettable games. In this regard, it gets earnings from displaying advertisements through AdMob.

However, it took a lot of computing resources and time to perform tests for ad optimization. Also, it took a lot of work to retain potential customers with these ads.

Although Halfbrick was already benefiting from Storage, Cloud Functions, and Realtime Database support of Firebase but, Remote Config made a vital change.

Fully personalized Remote Config helped this gaming platform improve ad frequency and find the right time to decipher advanced levels.  

Results

Let’s talk about the results Halfbrick got using the Remote Config feature of Firebase:

• Firebase empowered Halfbrick to expand its per-user ads from 3.4 to 4.2 without influencing the retention rate, reviews, and experience. Therefore, ARPDAU, or Average Revenue Per Daily Active User, increased by up to 16%. 

• Moreover, Halfbrick elaborated its ad displaying policy with Firebase personalization properties. Likewise, when to launch an ad, what should be the duration of an ad, or when a player is ready to watch the advertisement. 
  
• By the same token, this gaming platform amplified its affirmative app store ratings to 15% and the ratio of leaving a review to 4% utilizing personalization. 

Acintyo

Acintyo, Inc. is a mobile app development platform that utilizes Firebase for its alarm app, Galarm.

This company released the iOS and Android versions of the Galarm application in 2017, and fortunately, it obtained 3 million users from 175 countries globally.

Acintyo launched the web version of Galarm to facilitate desktop users in 2022.  

The Galarm team was searching for an economical cloud-based app development platform because of the consistent growth of app users.

Similarly, robust development and high scalability of resources were also necessary for Galarm to compete with rivals. 

Thus, they found Firebase as the solution to their computing problems. Yes, Realtime Database, Cloud Functions, Authentication, Hosting, and Cloud Storage allowed the dev team to focus on core competencies.

Hereof, Firebase handles all server-side duties for the Galarm app.

Results

You should see the following outcomes to find how Galarm excelled using Firebase:

• Realtime Database permitted developers to sync and gather user data in the meantime. Similarly, Galarm reduced its time to market with secure registration and sign-in process through Authentication. 

• Cloud Firestore enabled the Galarm team to reduce their engineering hours. Indeed, 25% agile programming with Firestore is a prominent advantage of using this CSP. 

• Powerful hosting CLI and Cloud Functions promise 100% uptime to Galarm users. 

• Acintyo also shares that it noticed a drastic decrease in operating costs when it moved to Firebase. According to this company, operating charges decreased to 60% compared to on-premises development. 

American Express

Amex, or American Express Company, is a global financial services corporation that controls banks and payment card services.

This is the world’s 4th most extensive card network, established in 1850. Currently, it offers several monetary services and payment cards like Mastercard, UnionPay, and Visa. 

American Express uses Firebase for its mobile app called ‘Amex App’. Card members utilize this mobile application to pay bills online, inquire about their card spending, explore new offers, and much more.

AMEX constructed a device lab to examine code modifications across different platforms to provide recurrent updates. 

However, it was challenging for American Express to extend instances and improve productivity for this test lab.

Furthermore, the maintenance of this test lab was taking more engineering hours from the dev team. Amex found it an expensive task; even developers could not emphasize core payment chores.

Therefore, American Express collaborated with the Firebase Test Lab team to free its developers from performing tests. This way, Test Lab aids this company in quickly performing instrumentation tests. 

Results

Here are the significant achievements of the American Express mobile app with Firebase:

• Firebase Test Lab enabled the programming team to conduct 2x accelerated test suite executions without downtime. The company can operate 1k+ instrumentation tests when each pull is requisitioned. 

• Compared to an in-house device lab, Amex found a 50% reduction in its testing cost. Yes, the parallel testing property of this BaaS provider overcomes the number of technical glitches. Similarly, Amex doesn’t have to bear hardware costs because of the fully managed infrastructure of Firebase.  

Doodle

Doodle is one of the finest scheduling and time management software that 70k companies use across the globe.

This freemium software confers reliable scheduling support for recruitment, sales, board meetings, freelancing, and enterprise-level appointments.

Although Doodle’s iOS, Android, and web versions were doing well to allot date and time to users smoothly, its team initiated redesigning this app.

Withal, the main goal was to retain more customers with a new interface. Another agenda was to deliver a crash-free experience to end users. 

In this regard, Doodle engineers benefitted from Crashlytics by fixing problematic crashes and getting more insights about the app.

By the same token, Doodle used Remote Config to examine UI modifications during this remodeling of applications.

Results

Let’s talk about the positive outcomes Doodle achieved while programming with Firebase:

• Doodle grew its daily active users to 15% with spontaneous crash reports and set-up modifications through Remote Config.

• With a stable user interface, Doodle also noticed a 6% improvement in the retention of weekly users. The use of its poll-creation tools was enhanced by 42% after switching to Firebase. 

Ahoy Games 

Ahoy Games is another one of the famous social game development companies using Firebase.

This Poland-based gaming platform has a team of 13 members that deals with 2.2 million active users monthly.

With 30 million downloads, the famous games of Ahoy are Rummy Club and Backgammon Legends. 

Ahoy was already benefiting from Firebase features like Cloud Messaging, A/B Testing, Test Lab, Crashlytics and Remote Config to satisfy game players.

However, this approach costs the company a lot without giving the required results.

That is why Ahoy engineers decided to deploy the Remote Config Personalization functionality of Firebase to run the tests efficiently.

Better optimization and less time to set up and run tests are vital advantages that Ahoy witnessed with this personalization trait. 

Results

Here are the key results:

• Ahoy used Firebase personalization property for different games to perform different tasks. Likewise, Ahoy utilized this trait to know how users connect with Piggy Bank and what the duration of the Spin the Wheel deal in Backgammon Legends should be. Fortunately, the in-app purchases of these offerings rose from 12% to 13% within a week. 

• In the Okey game, the personalization feature helped dev teams determine the suitable amount of premium currency for streaming video ads. Ahoy noticed a 20% to 25% increment in the conversation rate here. 

Le Figaro

Le Figaro is a credible morning newspaper headquartered in Boulevard Haussmann. This French newspaper is considered one of the earliest press companies, having been founded in 1826.

This newspaper offers its digital offerings through web, Android, and iOS applications to fulfill the modern demands of news readers. Its applications have 120k paid and 22 million monthly active users right now. 

This news company aimed to enlarge its paid subscribers and was willing to get more readers on a daily basis.

Furthermore, this digital newspaper was also interested in retaining customers by offering personalized features.

This goal would seem difficult in this era of high competition, but the Le Figaro team was highly motivated. 

To accomplish this goal, Le Figaro elected Firebase products. For example, this company picked Cloud Messaging to increase its subscriber retention score and employed Firestore and Cloud Functions for swift development. Correspondingly, A/B Testing aided them in improving app conversions.

Results

See how Le Figaro uses Firebase to accomplish its objectives:

• Cloud Firestore empowers users to share and utilize their data in real-time. Cloud Functions also plays a significant role in providing a more personalized experience to users. Therefore, the company witnessed a 3x increment in paid subscriptions.

• The team is able to deal with server-side tasks like making infographics with real-time user data within 3 days. This BaaS provider surely reduced the development duration of the programming team by 86%. 

• Firebase Cloud Messaging enabled Le Figaro to send highly tailored notifications to subscribers to share news content of their choice. Such approaches are the reason for high customer retention. 

Gameloft

Gameloft is one of the top companies using Firebase for different tech stacks. It is a Paris-headquartered video game publisher platform created at the end of 1999.

Since then, Gameloft has released 190 renowned games. These games are played by 80 million users every month. 

Though Gameloft is a global leader in delivering highly stable gaming experiences, but its team still needed a crash reporting and tracking tool.

According to their deployment operations manager, Gameloft required more information regarding crash events. 

Thus, this gaming platform began to employ Firebase Crashlytics to get complete insights regarding crash events. 

Results

• Gameloft needs to track crashes and bug issues for a significant number of games. Hence, Firebase Crashlytics authorized this gaming platform what to debug in the first place. For example, the Overdrive City game was experiencing mystifying crashes. The Gameloft team discovered the root cause through the Velocity Alerts feature of Firebase Crashlytics. So, the team immediately lowered the crash events for players by 10%. Hereof, the dev team deactivated a problematic ad module. 

• This gaming company boosted its session durations from 6 to 7 minutes by avoiding crashes. This stable gaming experience impacted its Play Store ratings positively. In addition, their engineers also need to spend fewer hours fixing technical glitches with Firebase.

Onefootball

Onefootball is a Germany-based football community that uses Firebase for various tech stacks. This media company was made public in 2008.

More than 100 million fans visit its website and iOS and Android applications to access football feeds, live streaming, and news. 

Before publishing its Top News section, this media company was worried about the decrease in user engagements and revenues from ads.

Yes, they were about to include the Top News category on the app but feared what would happen if users stuck with a single news item and didn’t scroll down.

These types of user actions would surely decrease their earnings from digital ads. 

That is why the Onefootball team used Firebase Remote Configuration, Analytics, and Testing features.

First of all, the company was willing to inspect whether this new section enlarges user engagement. If yes, what would be their UI approach in this regard. 

Results

Here are the results Onefootball obtained:

• The testing functionalities of Firebase authorized Onefootball to make the right decision. After including the Top News section, the company witnessed a 5% increment in sessions/users. 

• Similarly, a 6% increase in reading articles is another positive consequence of using Firebase Analytics and Remote Config. Indeed, the new sections didn’t hurt its revenues from ads. 

Tamedia

Tamedia is a Swiss Stock Exchange-listed company based in Zurich. This press group releases several digital newspapers and magazines daily and weekly. Berner Zeitung BZ and 24 Heures are highly acclaimed news applications in this regard.

The primary purpose of choosing Firebase was to increase monthly subscriptions for 24 Heures and Berner Zeitung BZ.

Yes, the monthly subscriptions confer superior offerings to readers. So, the Tamedia team was interested in engaging subscribers through monthly packages.

Hereof, Temedia tested two features of Firebase: Google Analytics and In-App Messaging, and got terrific outcomes.

Results

Let’s explore the results:

• Unlike the last 3 months, BZ’s monthly subscriptions accelerated by 29%. This happened because of using the highly customized In-App Messaging tool of Firebase. The company also noticed that 82% of users subscribed to premium content through in-app notifications. 

• Correspondingly, Temedia experienced a 3 times increase in opening premium content from free users when the team tested In-App Messaging for 24 Heures. The team generated custom alerts for non-subscribed users in response to these clicks. Fortunately, these tailored in-app messages worked, and the company got an 8% surge in monthly subscriptions.

eBay Motors

eBay Motors, which works under the banner of eBay Inc., permits users to query and discover vehicles for sale in specific areas.

However, it is not only a platform for purchasing vehicles online but also simple to sell cars using eBay Motors. Users can upload images of their vehicles and write down further details. 

Undoubtedly, eBay Motors is a great innovation, but buyers need more information when it comes to purchasing vehicles online.

In this regard, the team was willing to add correct tags, proper pictures, and exterior and interior details for car listings. These tasks need lots of engineering hours. 

Thus, eBay Motors decided to outsource AutoML Vision Edge from Firebase. This is basically a sub-category of Firebase ML that trains data models and customizes image labeling. In this regard, this functionality utilizes on-device object detection and image labeling APIs.

Results

Here are the key outcomes of using Firebase by eBay Motors:

• AutoML Vision Edge authorized eBay Motors to convert their basic idea into a prototype within a week. The company was spending several computing hours before this adaptation.

• Correspondingly, data labeling had become a headache for eBay Motors. This task needs a significant number of engineering hours and involves massive server costs. Thankfully, Firebase ML sorted this issue. Yes, AutoML only consumed 20 hours to label data for car listings. 

Conclusion

This article presents one of the leading companies using Firebase, along with their challenges, solutions, and final results.

Indeed, this guide not only talks about the featured media groups, listing platforms, and organizations that use Firebase but also discusses the positive consequences. 

Therefore, it will be easy for startups, large enterprises, and SMEs to employ different Firebase products to meet various challenges.