Top 10 Startups using Ruby

While there are several programming languages to learn and implement, some are more popular than others. The choice of programming language for a project depends on the complexity, scalability, budget, development time, app security, and several similar factors.

Ruby is one of the most popular, primarily selected due to its flexibility, security, and relatively shorter development cycles.

Ruby is gaining popularity among new developers because some popular companies are built using Rails’ platform and framework. Continue reading as we discuss some of the top startups built worldwide utilizing the programming language.

What is Ruby?

Ruby is a programming language created in 1995 that is free and open-source. It a great tools for software development, requires low project management efforts, and the main characteristics of Ruby are:

  • Interpreted
  • High-Level
  • General Purpose

There are multiple Ruby Frameworks to accelerate development using this programming language, and the most famous is Ruby on Rails framework. 

What are the benefits of using Ruby?

The main advantages of Ruby for a startup are:

  • Free and open-source
  • Vast developer community to support the technology
  • Multiple development frameworks to accelerate development
  • Secure
  • Small and powerful code

Top 10 Startups Using Ruby

According to StackShare, these are ten of the best startups using Ruby.


Ruby powers Stripe, the financial services company that offers payment processing software for online transactions. As the cofounders discussed on a Quora answer, they primarily chose Ruby as it has “lots of actively-maintained libraries and sufficiently widely deployed.” 

Ruby is a great expressive language for businesses of all kinds, and Stripe expertly uses it to power services like the dashboard, their API, the website, and much more.


Figma is a browser-based user interface and UX design tool with a powerful WebGL rendering engine. Each design in Figma has a unique URL on the cloud that different members of the organization can access for collaboration, sharing feedback, and flagging issues.

With Ruby, the Figma web app preloads the data upfront, which is necessary to get the users to their files, ensuring a seamless user experience.


The massively popular community-driven SaaS platform uses Ruby at the backend to display the stack of almost all popular applications.

Here, you can find a list of all the popular applications and what companies use them inside and outside your organization. It is slowly becoming the go-to tool in the startup environment because it can facilitate tech stack decisions and accelerate developer productivity.

Not only do the developers see what tools and services other developers are using, but they can also comment on tools, helping others understand how to operate various tech stacks.


Everyone’s favorite web-based internet hosting and version control application, GitHub, uses Ruby as its core. 

The version control system of GitHub allows developers to record and rewind any change to the code to keep you and your team in sync. You also get access to the world’s largest software package repository, where you can start building on top of community-approved packages and then share it with other GitHub users.


Trivago allows users to compare various online booking sites’ accommodation prices and offers. It works with booking sites from all over the world, covering almost 5 million hotels and other types of accommodation in nearly 190 countries.

Moreover, you can view images and reviews of the hotels before booking, making it easier to find information about your trip.


Shopify is probably the most popular e-commerce software platform, enabling online stores, local businesses and retail point-of-sale systems to create their e-commerce stores.

It claims that nearly 1.7 million merchants from 175 countries have made more than US$200 billion in gross merchandise sales using Shopify.


A household name for tourism accommodation and vacation rentals, Airbnb uses Ruby on the backend and JavaScript with Nginx and Envoy server hosted on AWS. 

The idea behind Airbnb is to connect avid travelers with hosts in different tourism locations who want to rent their house. 

In 2020, the company states that more than 190 million bookings were made on the website, powered by local hosts. It is accessible in 62 languages in more than 200 countries and regions.


Founded by the co-founder of Twitter Jack Dorsey, Square, Inc. (now Block, Inc.) is a massively popular financial services and digital payments company.

It also uses Ruby for its APIs, which provides a more straightforward user interface, is less verbose, and uses Plain Old Ruby Objects for better usability and debugging. 

Square provides a suite of POS systems, business software, small business services, and payment hardware products for SMEs, making it one of the most comprehensive POS systems available in the market.


Typeform is one of the most intuitive form designing platforms available in the market, allowing users to generate truly remarkable forms and surveys with simple and multi-branching logic jumps and real-time reports. 


The popular freelance platform Fiverr is built using multiple technologies, including Ruby, Rails, React, jQuery, etc.

Fiverr works by letting buyers pay in advance for freelance services like coding, music generation, copywriting, social media services, web design, etc.

When the platform launched, all gigs were capped at $5 (hence the name Fiverr), but now sellers can create their profile and set custom gigs for a bespoke cost. The platform has almost 3.5 million active buyers booking gigs across over 500 categories.


Ruby is probably the first-choice language for aspiring developers to create a startup. This startup programming language brings exciting features to the table, like a low entry threshold for the developer, much quicker product development time, and high programming comfort.

If you cannot decide on a programming language to use in your upcoming project, get in touch with a professional app hosting company for deeper insights into the topic.

Did you enjoy this article? If so, please read the article Companies that use Ruby on Rails.


What is Ruby?

Ruby is a programming language created in 1995 that is free and open-source.

What are the benefits of Ruby?

– Free and open-source
– Vast developer community to support the technology
– Multiple development frameworks to accelerate development
– Secure
– Small and powerful code

What are the top 10 startups using Ruby?

– Stripe
– Figma
– StackShare
– GitHub
– Trivago
– Shopify
– Airbnb
– Square
– Typeform
– Fiverr

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