Contentful vs Firebase

Content management systems (CMS) allow end-users to create, publish, and manage content on a website without the need to learn to code for it. It dramatically reduces the cost of maintaining a website, as the CMS handles the basic coding, allowing non-technical users to publish or modify content themselves.

When discussing CMSs, Contentful and Firebase regularly come up as preferable choices, and users are often confused about which one to use to maintain a website.

Continue reading as we dissect each of them and highlight their benefits so that you can make an informed choice when selecting one for yourself.

Key Takeaways

  • Contentful is a CMS to build, manage and publish content on any digital channel
  • Firebase is Google’s application development platform
  • Firebase and Contentful provide a generous free tier to start
  • Contentful is centered around CMS multi-channel experiences
  • Firebase is centered around backend development

What is Contentful?

Contentful is a content management system that allows users to update the content of a website, a mobile app, or any other platform that displays content.

With a plethora of tools at your disposal, you can create a website or app of your own without going through the struggle of creating your backend for content management.

With a cloud-native approach and being endlessly extensible, Contentful allows users to manage, integrate, and deliver content across every digital channel.

In fact, it can be used to build standalone static websites from scratch without the CMS technical debt. Notable clients of Contentful include Staples, Aldo, SAS, PubNub, and ASICS.

Contentful core features 

  • All-in-one content platform

Contentful’s content platform can be utilized to aggregate, structure, and deliver content across the entire digital footprint of a client. It provides flexible APIs and SDKs that can be used to create, edit, and manage engaging content and the tools to publish it to every digital channel. 

  • Structured content

Content and presentation are separated, making it easier to reuse content for other digital channels. Structured content hubs are crucial for developers to build and editors to update multiple digital channels at once. Moreover, the changes can be automated by implementing the correct parameters.

  • Easier for non-technical users

A content hub is also easier for non-technical users, who will find the intuitive UI and unified content easier to use. Developers can simultaneously work with content creators, graphic designers, marketers, and editors to collaborate on a project. Such agile workflows make it easier to write once and publish on every digital channel without any hassles.

Contentful advantages

  • Remove content silos

Custom CMSs require hard-coded content with multiple content repositories, which is a burden for content creators and developers who want to publish content quickly.

Contentful presents you with a plethora of APIs and a unified content hub to accelerate the content production process and keep the website updated.

  • Streamline content production

As your tech stack gets bigger, publishing impactful content becomes more and more difficult. However, a modular and flexible content platform enables custom workflows, while integrating seamlessly with other services. This makes it easier for marketers and developers to streamline the content production process and publish content more effectively.

  • Effective content distribution

Unlike legacy CMSs that do not support multiple touchpoints, Contentful allows users to leverage the power of headless CMS and publish content virtually anywhere in your marketing channel.

You can deliver multi-channel experiences with content delivery and management APIs and SDKs, and even scale the content repository seamlessly as your business grows.

What is Firebase? 

Firebase is a backend as a service (BaaS) platform offering a host of services for mobile app developers. It is an application developing software that enables developers to create and publish Android, iOS, and web apps. In addition, it also provides a plethora of tools to track analytics and report bugs, and fix crashes.

Firebase core features

  • Analytics

Google Analytics lies in the heart of Firebase, which is one of the most preferred analytics solutions for web admins and developers. In addition to publishing and managing content, you can track who uses your apps and how.

The pre-defined SDKs automatically capture user events, but you can set up your own custom events to keep track of the parameters that matter the most and calculate the ROI.

  • Integration with backend services

Firebase was primarily designed to deliver unmatched performance and convenience. The platform seamlessly integrates with multi-sign in platforms to provide secure sign-in options through trusted platforms (Google, Facebook, GitHub, etc.).

In addition, it also integrates with other services like AdMob, Google Ads, Play Store, and other backend services., to make the app more efficient and manage the data precisely.

  • Cross-platform support

One standout feature of Firebase is its cross-platform support, which is achieved by packaging the APIs into single SDKs for mobile languages like C++ and JavaScript, among others.

Therefore, you can easily expand your app to multiple mobile OSes without altering the complex backend infrastructure of the core app.

Firebase advantages

  • Shared data structure

Adding the Firebase library to your app gives you access to the shared NoSQL database. Since the entire database is a JSON document, any changes made to the system are synced in real-time across the digital footprint of a client within milliseconds.

  • Developer friendly

Firebase is an extremely developer-friendly platform with a ton of features, APIs, and SDKs to make the process easier. Apps on Firebase can be written entirely with client-side code, updates can be made in real-time and out of the box, the codes interoperate cohesively with other services and scale automatically, and data security via authentications is one of the best on the market. 

  • Data accessibility

As stated earlier, Firebase apps use JSON document protocol. Each data piece has its own URL, which can be used as a REST endpoint in the client libraries. In addition, this URL can be entered into a browser to fetch the corresponding data and preview the changes in real-time.

To know more about Firebase benefits, please read the article Advantages of Firebase.

Contentful vs Firebase Comparison

DescriptionCMS that helps organizations deliver content across channels.Google’s app development platform
Date Launched20132011
Free TierYesYes
PricingStarts at $489Works under a Pay as you go model
Customer Show CaseNike
New York Times
The Economist
AdvantagesMulti channel experiences
Integration with other services
All-in-one platform
Backend by Google
Enterprise PlansYesNo


While there is some considerable discussion to be made when selecting either platform, you need to carefully evaluate your requirements before making a decision.

Do you need a CMS that provides an agile workflow for multiple digital channels? Or do you need a comprehensive app development and publishing console?

I hope you enjoyed the article, and it helps you make an informed decision to choose between Contentful and Firebase.


What is Contentful?

CMS that helps organizations deliver content across channels.

What is Firebase?

Google’s app development platform

What are the differences between Firebase and Contentful?

– Contentful is the API-first CMS to build, manage and publish content on any digital channel.
– Firebase is Google’s application development platform
– Firebase and Contentful provide a generous free tier to start
– Contentful is centered around CMS multi-channel experiences
– Firebase is centered around backend development

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