Web development requires constant data-driven experimentation, i.e., developers need to keep continuously and carefully making changes to the websites and applications in order to improve the user experience.
A/B testing, using tools like Optimizely and Firebase, allow developers to create hypotheses and learn why certain elements of their experiences impact user behavior.
Key Takeaways
- Optimizely is a digital experience platform software as a service
- Firebase is GCP’s backend as a service
- More than 9k businesses trust Optimizely
- Firebase has customers like Alibaba, Playbuzz, and NYT