Data metrics or analytics are crucial in the app development process. It allows developers to check how users interact with their applications and use that information to improve the user experience. Marketers and designers can use analytics to map user engagement and effectively calculate the ROI of their efforts.
Firebase and Mixpanel are two popular analytics services. Let’s take a look at how these options compare against each other so that you can decide which one will better suit your organization.
Key Takeaways
- Mixpanel is a business analytics service company
- Firebase is Google’s comprehensive app development platform
- Firebase Analytics is free to use
- Mixpanel provides a free tier up to 100k tracked users
- Mixpanel provides more in-depth user interactions overview