The various domains of customer lifecycle management are important metrics to track as they are often indicators of the company’s success. As developers, you will need a comprehensive set of tools to track these metrics and prevent your users and consumers from falling off.

Google’s Firebase has remained one of the most popular sets of tools for mobile app developers, but CleverTap is a new name that boasts of an impressive client base.

Continue reading as we take a deeper dive into what these products have to offer and how they differ in terms of features and advantages so that you can make an informed decision when selecting one for your business.

Key Takeaways

• Google Firebase is a comprehensive application development platform

• Clevertap is a customer lifecycle management platform

• Both platforms are free to start

Airship is grouped under ‘Mobile Push Messaging’ while Firebase is classified as a tool in the category ‘Realtime Backend/API.’

To grow beyond simple integrations and to craft complex workflows, brands have been integrating Firebase and Airship with apps on the web.

Read along to know the difference between the two to help in your decision-making process. 

Key Takeaways

• Airship is a mobile engagement platform

• Firebase is the app development platform from Google

• Airship provides professional services and has enterprise plans

• Firebase does not have enterprise plans or professional services

• Airship and Firebase are free to start

Content management systems (CMS) allow end-users to create, publish, and manage content on a website without the need to learn to code for it. It dramatically reduces the cost of maintaining a website, as the CMS handles the basic coding, allowing non-technical users to publish or modify content themselves.

When discussing CMSs, Contentful and Firebase regularly come up as preferable choices, and users are often confused about which one to use to maintain a website.

Continue reading as we dissect each of them and highlight their benefits so that you can make an informed choice when selecting one for yourself.

Key Takeaways

• Contentful is a CMS to build, manage and publish content on any digital channel

• Firebase is Google’s application development platform

• Firebase and Contentful provide a generous free tier to start

• Contentful is centered around CMS multi-channel experiences

• Firebase is centered around backend development

Data metrics or analytics are crucial in the app development process. It allows developers to check how users interact with their applications and use that information to improve the user experience. Marketers and designers can use analytics to map user engagement and effectively calculate the ROI of their efforts.

Firebase and Mixpanel are two popular analytics services. Let’s take a look at how these options compare against each other so that you can decide which one will better suit your organization. 

Key Takeaways

• Mixpanel is a business analytics service company

• Firebase is Google’s comprehensive app development platform

• Firebase Analytics is free to use

• Mixpanel provides a free tier up to 100k tracked users

• Mixpanel provides more in-depth user interactions overview

Java is one of the best object-oriented programming languages that has been facilitating the coding world for more than 25 years. This high-profile scripting language was initially launched in 1995, and tech giants like Amazon, Google, and Uber use it.

Although Java is doing very well in its domain but developers can definitely enhance its benefits while programming by using the right Java framework.

Therefore, this article is going to discuss reasons to use such structures and the top Java frameworks in detail.

Developing mobile applications has always been an elementary job of the tech industry. However, there has always been an issue that is having multiple platforms.

For this, different apps need to be developed. Besides maintaining two teams- one for iOS and one for Android, there lies a gap between the developments of the app. This initiated the idea of creating a cross-platform.

Ket Takeaways

• React Native is a cross-platform framework created by Facebook

• Kotlin is a programming language created by Jetbrains

• React Native and Kotlin are open-source and free to use

PHP is one of the most trusted server-side programming languages nowadays. Although it was initially released in 1995, but it is still popular among developers, particularly when it comes to web app development.

According to W3Techs, 79% of websites available on the internet are using PHP for backend development in 2021. Most of these sites are using 5 and 7 versions of PHP. Indeed, PHP is still popular, but the selection of the right framework for PHP projects also matters.

Hence, this guide is presenting the top 10 PHP frameworks with their major features and limitations. This article is also going to discuss the importance of PHP frameworks.