Marketing communication is crucial for any manufacturer, as it helps in moving the products and services from production to the end-user. It also helps build and maintain relationships with existing and potential customers who want to loyally follow their favorite brands.

As developers, you will need to be proactive and provide them with relevant digital information to keep them updated with your progress. Two popular platform suites, i.e., AWS Pinpoint and Firebase help you connect with your customers and send them information across various information channels.

Continue reading as we take a deeper dive into what these platforms have to offer so that you can make an informed purchasing decision when selecting one for yourself.

Key Takeaways

• AWS Pinpoint is a marketing communications service

• Firebase is an application development platform

• Both platforms provide a free tier to start

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When developing a product in the fast-growing industry of the Internet of Things (IoT), manufacturers have to place equal focus on the hardware as well as the software platforms on which the device will run.

The choice of software solution is crucial as the product will need it to store, retrieve, monitor, and analyse data from the sensors. A flexible cloud-based platform is a preferable choice among manufacturers as it is considerably easier to manage large volumes of data in a reasonably sized IoT ecosystem.

Read on as we discuss the details of two of the most popular IoT platforms, i.e., ThingSpeak and Firebase.

Key Takeaways

• ThingSpeak is a software which allows users to communicate with IoT devices

• Firebase is an app development platform

• ThingSpeak is open-source, Firebase is a proprietary technology

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Web development requires constant data-driven experimentation, i.e., developers need to keep continuously and carefully making changes to the websites and applications in order to improve the user experience.

A/B testing, using tools like Optimizely and Firebase, allow developers to create hypotheses and learn why certain elements of their experiences impact user behavior.

Key Takeaways

• Optimizely is a digital experience platform software as a service

• Firebase is GCP’s backend as a service

• More than 9k businesses trust Optimizely

• Firebase has customers like Alibaba, Playbuzz, and NYT

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Ruby is an open-source, secure, dynamic and functional language serving the programming world for more than 2 decades. Though it is conferring my benefits to the developers but with the use of a compatible framework, developers can surely enhance its advantages. Many of you probably consider Rails as its framework, but there are many other Ruby frameworks that you must use.

Hence, this article is going to talk about the top Ruby frameworks with their core properties without any delay. Indeed, we also include the most admiring Ruby framework, ‘Ruby on Rails’, in this guide.

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Businesses that want to keep their networks secure and personalize the experience implement user authentication protocols for signing into their website or app.

Knowing the user’s identity allows the app to save the data securely in the cloud and provide the same personalized experience across platforms. It increases operational efficiency, addresses compliance requirements, and improves the trust between a business and a user by reducing the risk of breaches.

When it comes to user authentication, Firebase and Okta are two of the most prominently featured names, each offering some unique features to their customers.

Read on to find more about how these two fare against each other so that you can make an informed decision when selecting one for your business.

Key Takeaways

• Firebase is Google’s comprehensive backend service

• Okta is na identity and access management company

• Both platforms are free to start using

• Okta focus on enterprise customers

• Firebase does not provide enterprise plans

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This article will compare Firebase Analytics and Amplitude. It will provide a general overview of each provider, core features, and advantages of each platform. We will show a comparison table highlighting essential aspects for an informed decision by the end of the article.

Key Takeaways

• Amplitude is a product analytics platform to track visitors

• Firebase is a complete app development platform

• Amplitude provides a generous free tier to start

• Firebase Analytics is free to use

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Kotlin and Ionic are considered one of reliable development technologies to build fast, scalable and cross-platform applications. Withal, it is difficult for developers and enterprises to make a choice between these two.

That’s why this article presents a detailed analysis of Kotlin and Ionic. It is not only about the Kotlin vs Ionic debate, but we are also going to discuss the pros, limitations and brief overview of these platforms.

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The various domains of customer lifecycle management are important metrics to track as they are often indicators of the company’s success. As developers, you will need a comprehensive set of tools to track these metrics and prevent your users and consumers from falling off.

Google’s Firebase has remained one of the most popular sets of tools for mobile app developers, but CleverTap is a new name that boasts of an impressive client base.

Continue reading as we take a deeper dive into what these products have to offer and how they differ in terms of features and advantages so that you can make an informed decision when selecting one for your business.

Key Takeaways

• Google Firebase is a comprehensive application development platform

• Clevertap is a customer lifecycle management platform

• Both platforms are free to start

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Airship is grouped under ‘Mobile Push Messaging’ while Firebase is classified as a tool in the category ‘Realtime Backend/API.’

To grow beyond simple integrations and to craft complex workflows, brands have been integrating Firebase and Airship with apps on the web.

Read along to know the difference between the two to help in your decision-making process. 

Key Takeaways

• Airship is a mobile engagement platform

• Firebase is the app development platform from Google

• Airship provides professional services and has enterprise plans

• Firebase does not have enterprise plans or professional services

• Airship and Firebase are free to start

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Digital growth and mobile penetration have paved the way for personalization. Through mobiles, individuals are connected and empowered as custom-built applications are effortlessly meeting consumer demands and needs. Apps like Google Maps have facilitated users to have locations and directions of any place in their pockets. 

According to stats, more than 54% of people use smartphones for navigation. This solidifies the fact that route planning and navigation are some of the most sought app features. People who love exploring the outdoors can use route planning apps like komoot to find trails and explore the wilderness.

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